Michel Gondry

Michel Gondry is a French film, music director and screenwriter. Who stared creating music videos for the French rock band Oui Oui, his music video caught the eye of a music artist Björk, who asked him to direct the video for her song "Human Behaviour". And after that he went on to making many more videos for her

Michel has also created an number television commercials. And came up with  the "bullet time" technique  which is featured in The Matrix, however many people think that the Matrix is where bullet time originated from however it was in  the Smirnoff vodka advert,

The style of Gondry's often plays with the framing of his subject in many of this work and often manipulates the Mise- en- scene

“According to the Guinness World Records 2004, Gondry's Levi's 501 Jeans  "Drugstore" has the "Most awards won by a TV commercial"